While it might take a little while until you can see the full impact of a campaign, it is highly flexible and configurable and can be set up in a few hours.Ĭhanges can be done on an ad-hoc basis, so you can tailor your website content, keywords and spending around the behavior of your audience. Setting up a SEM campaign is quick and easy. This means that you’re getting your content and ads in front of a highly engaged target audience, who are actively looking for offers like yours – all for a low cost and without having to impose on them. Otherwise, they wouldn’t have used the keywords you are targeting. Research shows that 90 percent of people who research online know exactly what they’re looking for. SEM grabs the attention of your audience at the right time While SEO takes time to grow, SEM can be done quickly enough and offers many benefits for your business. This also increases your chance to convert prospects into leads, especially when both your paid ads and site come up on top of any search engine results. Using both SEM and SEO will not only increase the visibility of your ads but increase website traffic too. Meanwhile, search engine optimisation (SEO) helps your site’s ranking so that it will naturally come up higher in organic, non-paid search results. It is ranked based on how much you pay for keywords (the more popular a keyword, the more expensive it is) and a ‘quality score’ of how relevant your ad is in relation to others. With SEM, your ad is placed on the sponsored section of a search engine’s result page.
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Research shows that 90 percent of online searches are conducted by people who are at the end of the buying cycle.ĭone properly, SEM will get your ads in front of your target audience with content that is highly relevant to them, all for free until they click on your ad. Search engine marketing (SEM) is one of the most cost efficient ways to reach your target audience when they are ready to buy.
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